Twenty eco labels were studied in the report and the two issued by retailers were in the bottom half of the ranking. Ranked number 13 was the U.S. retailer Whole Foods Market and ranked number 19 was the U.K.’s retailer Marks & Spencer

It seems that 4 of the top 5 eco labeled seafood’s ranked in the How Green is Your Eco-Label? came with an organic eco label that seemed to be more valid in predicating the “greenness of your seafood” than were the industry eco credentials.

U.S. Grocery store chain Kroger stated in October that by 2015, it plans to source all its fish form sustainable sources and that 65% of its wild caught species already meet criteria for being sustainably sourced .

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• Selling food directly to consumers is a $1 billion-plus industry for farmers. At least 136,000 U.S. farms sell food to consumers through local food systems including more than 7,000 farmers markets and 4,000 community-supported agriculture (CSA) arrangements (in which consumers buy a share of a farm’s harvest in advance).

• Obesity, which is partly attributable to Americans’ under-consumption of fruits and vegetables relative to other foods, leads to an estimated $147 billion in annual medical costs in the United States. Research shows that shoppers buy more fruits and vegetables at farmers markets than at supermarkets.

• Modest public investment in farmers markets—in the range of $25 million annually—could create up to 13,500 jobs over a five-year period.