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Job Ref:	32316
Employer:	The Body Shop.
City:	Brooklyn
State/Province:	NY
Country:	United States
Type of Employment:	Full Time
Required Education:	Bachelors Degree

Job Description:

The Body Shop International plc, the natural and ethical beauty brand, is uncompromising in its adherence to its Values. We strive for the perfect marriage of creative, innovative and effective products with strong integration of our Values. This continues to differentiate our Brand for 300 million customers worldwide, transgressing cultural and national points of difference everywhere.

We have over 2,700 stores in over 66 countries and territories worldwide. We continue to reach out to customers around the world through opening new stores, launching e-commerce sites, opening sub-franchise businesses and identifying selective wholesale in new markets plus adding new Global Travel Retail locations around the world.

Natural, sensorial and ethical: these are truly the Values that resonate with consumers in the 21st century and this is perfectly aligned with the Brand Values that have been in place at The Body Shop for more than 35 years.

We also have our own charity, The Body Shop Foundation. Launched in 1990 (registered charity no. 802757) we give financial support to pioneering, frontline organizations that otherwise have little hope of conventional funding. The Foundation's focus is to assist those working to achieve progress in the areas of human and civil rights, environmental and animal protection.

Find out more about our parent company online at: http://www.loreal.co.uk

We are looking to hire an Ecommerce Marketing Director to be based in the New York area.

In this role you will provide strategic leadership for both the short term and long term needs of the ecommerce business. The Ecommerce Marketing Director will oversee day-to-day execution of the ecommerce acquisition marketing activities, including a robust affiliate marketing relationship, SEM, display advertising, SEO, etc. S/He will collaborate with colleagues in planning, merchandising, finance and stores to help achieve the Company's financial objectives. S/He must be a hands-on, pragmatic leader, capable of delivering results in a fast-paced, entrepreneurial environment. The Ecommerce Marketing Director will also be responsible for creating the long term strategy for new customer acquisition in terms of sustainable growth, optimal channel mix, budget planning and ROI models.

Key Responsibilities

Develop and execute strategy to drive rapid, profitable growth in the e-commerce channel, while achieving sales forecast and P&L objectives (web and mobile sites)

Responsible for customer acquisition from strategy, detailed planning through execution within budget and ROI analysis, maximizing traffic, demand and customer conversion

Manage existing affiliate network, SEM, banner and mobile marketing channels and relationships

Manage digital agencies to maximize success. Must be able to lead and build relationships, and meet performance and cost objectives.

Continual evaluate current partners, new partners and new innovations that will optimize performance and budget

Successfully collaborate with internal teams to ensure Ecommerce success; finance, commercial, marketing, CRM, customer care and distribution center

Responsible for achieving overall Ecommerce forecast, integral part of Ecommerce commercial planning process (short term plans and long term)

Closely liaise with store teams to ensure Ecommerce commercial plan is cohesive with in-store plans

Responsible for all reporting and analytics on marketing channel, additionally collaborate with Ecommerce Analyst on all analytics, and provide monthly, quarterly and yearly insights to continue to improve performance across all business drivers

Manage all marketing vendor relationships, budgeting and overseeing PO/Invoicing process

Create collaborative web to store promotions that sustainably support both channels (and explore potential store to web strategies)

Responsible for long term strategies and annual planning for customer acquisition, recommending investment levels, ROI forecasting, etc.

Leadership Responsibilities:

Overseeing and directing personnel responsible for E-Commerce Marketing, digital marketing assets design and creation, experience enhancements as it relates to campaign cohesiveness and a great experience for new customers, campaign execution, search engine marketing, search engine optimization, and data feeds, affiliate relationships and web analytics

Manage and motive team of two direct reports plus provide leadership and mentorship to entire Ecommerce team

Balance team workloads to optimize effectiveness and efficiencies

Overseeing hiring process for potential new personnel on the E-commerce marketing team as needed

Negotiating and managing external agency relationships and freelance staff for marketing scope of responsibility

Qualifications

8-10 years of experience with top rated e-tailer or multi-channel merchant, beauty industry a plus

5+ years of experience focused on E-Commerce Marketing (specifically acquisition based)

Established network of business and vendor relationships in E-Commerce space

The Body Shop International plc is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.

Post Date:

07/03/2013

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